Planning a Business
Planning
a Business./ The
Business Plan ........................................................................................
......
Writing the Business Plan
Having learnt various considerations when you plan your business, it is time to put your plan into writing. You should note that a good business plan allows you to: state clearly your business objectives; be better placed to look for potential funding; seek out new opportunities; better organise and manage your business; and preempt potential problems. Always plan your business before starting it! A suggested business plan should include the following sections:
-
Executive Summary
-
Table of Contents
-
Type of Business
-
Products/Services
-
Market Analysis
-
Target Market
-
Promotional Mix
-
Competitive Analysis
-
Branding Strategy
-
Management Team
-
Operational Issues
-
Financial Projections
-
Appendices